Uniteam Group, an international supplier of containers and module solutions, introduces a new corporate identity. The new visual system is part of the marketing efforts started in 2014 and Uniteam’s aim to expand its global leadership position within the container industry.
With the wide range of products and subsidiaries available in six countries around the world, Uniteam is one of the strongest and most valuable container suppliers in Europe and Asia. Based on the regular growth and constant development, as well as extensive customer research, Uniteam decided to introduce a new visual identity which aims to create a strong, consistent image, increase brand awareness, drive cost efficiency and help realize its profitable growth targets within the container market.
Uniteam strategic marketing efforts started in 2014, when the Company launched a new corporate website and extended social media activities to enhance brand preference, improve stand out and significantly increase the efficiency of regular communication with customers and the market environment. The Company moved to the next level in April 2015, introducing new rebranding strategy. The new visual identity is based on a simple and clear Scandinavian design that has been chosen to emphasize the openness and strength of the organization, as well as transparent rules of operation. New image follows the design trends and gives a richer understanding of the brand, placing Uniteam at the head of the most developed and modern Norwegian organizations that are not afraid of standing out in order to meet the needs of the dynamic market environment.
Customers can look for Uniteam’s new identity to appear throughout 2015 across the globe. The new website and visual identity are next steps in a number of important strategic moves that will continue to strengthen Uniteam position as the global leader within the container market.
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